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Ten ways the iPad will radically change market research
Less than a year since its introduction, millions of iPads have been sold. It already appears to be cannibalizing sales of low-end laptops and is set to bypass sales of netbooks. And there is a lot...
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Context matters – keeping it real
Is it just me or does market research seem to be barely in touch with reality? What’s that you say? New market research is focused on the real. Well, yes, it has moved beyond just asking questions and...
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Lenny Murphy shares his Thoughts on the Bumpy Future of Market Research
Lenny Murphy is one of the smartest (and nicest) people in the market research business. He is Editor-in-Chief of the Greenbook Blog and has a unique perspective on the industry. Recently I have been...
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